Translating client needs and branding strategies into design strategies
Designing visual concepts using graphic design tools including design software
Selecting colors, fonts, photographs, layouts and other design elements to communicate creative concepts
Collaborating with art directors, branding experts, front end developers, marketing, content and other professionals to create media
Articulating and pitching design concepts to clients, art directors and others
Job Specification
Prepares work to be accomplished by gathering information and materials.
Plans concept by studying information and materials.
Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
Obtains approval of concept by submitting rough layout for approval.
Prepares finished copy and art by operating typesetting, printing, and similar equipment; and purchasing from vendors.
Prepares final layout by marking and pasting up finished copy and art.
Ensures operation of equipment by completing preventive maintenance requirements; following manufacturer’s instructions; troubleshooting malfunctions; calling for repairs; maintaining equipment inventories; and evaluating new equipment.
Completes projects by coordinating with outside agencies, art services, printers, etc.
Maintains technical knowledge by attending design workshops; reviewing professional publications; and participating in professional societies.
Contributes to team effort by accomplishing related results as needed.